I help fast-moving founders build marketing systems that drive real revenue - performance marketing + content engine + technical systems + creative direction.
Full-stack marketing strategy, execution, and systems - built around your business, not a retainer template.
I'm a demand-gen marketer with agency roots and SaaS experience, based in Melbourne, Australia. I've managed campaigns across budgets from $10K to $1M+ spanning paid search, social, programmatic, sponsorships, OOH, and BVOD.
Currently I'm Director of Marketing & Growth at Redact.dev, a privacy-focused tech company, where I lead the full marketing stack - paid, organic, content, email, analytics, and product-adjacent work including enterprise client onboarding and customer support.
Before that I cut my teeth at agencies in Melbourne and the Sunshine Coast, running campaigns for brands across entertainment, eCommerce, software, and events. I bridge the gap between business goals and the humans they're trying to reach - through data, clear storytelling, and systems that compound.
Micro case studies from real engagements.
Built a TikTok + Instagram content & ads engine. 148% more sessions, 82% higher CVR, 304K total social content views (205% uplift).
High-growth privacy tech - full-stack direction and execution. Blogs cited by EFF, Washington Post & UNC Law Journal.
3 years of ongoing growth & advertising support. Consistent lead volume, new services pipeline & franchise expansion.
Project or retainer - built around your needs. The best results come from a full-stack approach, and always start with a conversation.
For founders & businesses that need high-quality campaign direction and performance-led creative.
For founders & businesses that need marketing solutions, strategies & systems.
Every engagement starts with a conversation about your business.
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